Hermes is not suitable for those who love to show off

Pan Shiyi, in his real estate business a micro-blog wrote, “they are a reference to Hermes, I think of gmm (GuoMeiMei). How can we not think of it this way?”
This is the Hermes Kelly handbags recently encountered in the image of China in Waterloo, but it has nothing to do with its own product quality. In the West, it has been regarded as among the top clothing brand “the last of a noble,” high society to have its “H” logo proud. But in China, Birkin 35cm bag, especially its many other brands, has been regarded as a sign show off their wealth. People in order to have a Birkin bag, spend a few thousand dollars at the RMB to buy a fake version. People often said with a smile, the Chinese people have a Birkin bag far more than the number of packages in France, only the output. In the face of Mei-United States, in particular, different hope this sought after young female customers, Hermes and respect they can not refuse.

In early September, Hermes was held in Beijing, the biggest this year in a men’s release, this is the brand three years, two major fashion events held in China. Paris Fashion released their home, usually only once a year. Activities clever site layout, with light bulbs suspended in the sky so that people feel like being indoors the stars of the wilderness. Hermes’s products are all arranged in this “Star”, the city of Paris will sponsor a miniature landscape copied to the scene, you can one clearly saw the Eiffel Tower, Hermes male products – hats, leather decorative accessories, luggage, clothing display each occupy a different area, activities of people can enjoy the freedom to be as close as the art of clocks and watches, purses, cigar boxes, and so on.

Because it is the men’s release, so no one would recognize the Hermes products. In fact, Hermes initially low-key in a completely hand-made and well-known, even today an ordinary Chinese people can tell the age difference between Birkin and Kelly, Hermes is still being produced each year only a few people who use the bags, but not every package has a Mei-US are known to do the voice for the public. In fact, luxury is not practical as a primary purpose, but are used to highlight the status. But some brands subtle, and some publicity. Hermes managing director Florian CRAEN North Asia in the interview with this reporter, said “consumers are diverse, some discreet, some intriguing, but Hermes is not suitable for those who prefer to use our people who show off, this consumer should buy those more obvious fashion label brand. ”

But for young people, they obviously want people to know what they are is a back pack. This situation not only in China, Japan, Singapore, Hong Kong, China or even Asia’s young people are full of luxury LOGO fanatical worship. Many fashion brands have begun to introduce the young line of products, fashion magazine dedicated to open up to teach young people, young version of the dress, which are spotted the young consumer psychology, but Hermes Kelly 25 has not have this intention.

Sandra Bullock hot a few years ago the movie “sham marriages” where, as editor of Press Women, she followed his hands of the editor to the country town, hand carry the bird as large Hermes Birkin did not let the audience carry luggage bags offensive, “Financial Times” Evaluation of the film only when specifically mentioned handbags, handbags that such a tough line and only to a certain age can be tamed, and both will be silhouetted against each other, it no consideration in the design qualities of young people; and it is used in the production of rare animal skins, determines the price of each bag over ten, young men far from affordable. In China, the United States or whether Mei You Xixi, when they stand together, and Hermes, who would notice them personal?

Florian CRAEN think, only age older people would pay more attention to product quality, rather than betting all our energy to the trend. “Hermes leading the fashion trend for little interest, we do not do fashion, not a fashion company. We do quality, if a person has not experienced the time, that he would not understand the meaning of quality across time.”

But for young people, they obviously want people to know what they are is a back pack. This situation not only in China, Japan, Singapore, Hong Kong, China and even Asia’s young people are full of luxury LOGO fanatical worship. Many fashion brands Birkin 30cm have begun to introduce the young line of products, fashion magazine dedicated to open up young version of the youngsters dress, which are spotted a young person’s consumer psychology, but Hermes still have this intention.